Simpler Work
Digital Strategy

The Compass

Most marketing advice tells you how to write the post. It never tells you which post to write. This is where that gets decided.

  • Built on your business: your market, margins and constraints
  • Actionable: channels, cadence and priorities, not platitudes
  • Diagnostic: tells you what is already working before you change it
  • Feeds everything else: every module inherits the plan
The Difference

ChatGPT gives you a post. We give you the plan the post belongs to.

This is the honest answer to "how is this different from a chatbot?"

Ask a general-purpose AI for a LinkedIn post and you get a LinkedIn post. It is often a good one. But it cannot tell you whether LinkedIn is where your buyers are, how often to publish, what to publish about for the next three months, or whether the campaign you are about to fund can mathematically return a profit.

Those are the decisions that determine whether the writing was worth doing. SimplerWork makes them first, writes them down, and then carries them into every module you open afterwards.

A general-purpose chatbot

"Write me a LinkedIn post."

→ One post. Then a blank box again tomorrow, and the same question with no more information than you had the first time.

SimplerWork

"What should I be doing at all?"

→ A plan built on your margins and your market. Then a content system that executes it. Then the posts, each one already knowing the answer.

The Order of Operations

Diagnose, then decide, then commit the budget.

Three modules, meant to be run in this order. Each one hands its output to the next.
1

Find out where you stand

The Marketing Health Check reads what you are already doing and tells you which parts are carrying their weight. Changing a strategy you have not measured is how budgets disappear.

2

Decide what to do about it

The strategy builder turns your business reality — market, margins, capacity — into a plan with named channels, a cadence you can actually keep, and an explicit list of what to ignore.

3

Check the maths before you spend

The campaign ROI calculator is deterministic, not generative. It tells you the conversion rate a campaign needs to break even — before the budget is committed rather than after.

The Modules

Where the plan gets made.

3 modules in this group. The calculator keeps its own page — it is a tool you will come back to on its own.

Build Your Marketing Strategy

Start here. Get a customized, actionable marketing plan based on your business reality.

Calculate Campaign ROI

Math made easy. Calculate the profitability of your marketing campaigns before you commit the budget.

See the full module →

Marketing Health Check

Get an expert diagnosis of your current marketing momentum, and what to fix first.

Start with the plan, not the blank page.

It is the first thing the app asks you to do, and the reason everything after it is faster.

3-day free trial