Simpler Work

Resources

PPC & Data

The Financial Engine

Marketing without math is gambling. Turn your ad spend into a predictable investment with deterministic calculators augmented by AI strategy.

  • Deterministic Math: Algorithmic calculation without AI
  • Strategic Insights: AI spots weak points in your funnel
  • Two Modes: Plan for Profit or Plan for Volume
  • Visualized Risks: See your loss zones immediately
The Inputs

It's just 6 numbers.

Estimating ROI feels complex because most tools ask for data you don't have.

We stripped it down to the unit economics you already know (or can easily find). You don't need a degree in finance; you just need to know your product.

  • Product Price
  • Profit Margin
  • Est. CPC
  • Conversion Rate
  • Customer Lifetime Value
  • Creative Costs
Input Data

The Product

Price $150
Margin 65%

The Campaign

CPC $2.50
Creative $500
Conv. Rate 2.1%

The "True Value" Factors Crucial

LTV $800
% New 80%
SimplerWork calculates... PROFITABLE
The Strategy

One Engine. Two Goals.

Are you trying to protect your downside or scale your upside? Select your goal to get the right roadmap.
🛡️

Break-Even Analysis

"Can I afford to run ads?"

Output: We calculate the exact number of sales you need just to cover your creative costs and ad spend. Anything above this is profit.

🚀

Inventory Sell-Through

"How much to sell 2,000 units?"

Output: We reverse-engineer your funnel. Based on your conversion rate and CPC, we tell you exactly what budget is required to clear your stock.

Deterministic Math + AI Insight

We never let AI do the math. Large Language Models can sometimes get creative with numbers in ways that are hard to notice. We use code for the calculation and AI for the interpretation of results and strategic suggestions.

The Algorithm
> Calculating ROAS...
> Result: 2.1x
> Calculating Net Profit...
> Result: $450.00
The AI Analyst
💡
"Your ROI is positive, but your Conversion Rate (1.1%) is significantly below the industry average (2.5%).

Strategy: Pause ad scaling. Focus on improving your Landing Page copy first. That is your highest leverage activity."
The Tools

Every Metric, Calculated.

Stop guessing. Start calculating with our specialized financial models.

Calculate Campaign ROI

Input your margins and estimated CPC to see exactly when a campaign becomes profitable.

Inventory Sell-Through

If you need to sell 2,000 units this month, calculate exactly how much budget is required.

Break-Even Analysis

Find the exact Conversion Rate or CPC needed to cover your creative and product costs.

Secure your bottom line.

Run the numbers before you spend the budget.

3-day free trial