You already know what you want to say. Re-write is the pass that makes it sound like your company said it — consistently, every time, in any of your languages.
The gap between a draft and something you would put your company's name on is smaller than it looks — and duller.
It is a typo. It is the third paragraph being colder than the first two. It is one person on the team writing e-mail and everyone else writing email. Individually none of it matters. Collectively it is the difference between copy that reads as deliberate and copy that reads as rushed.
That is the whole job. Not generating something new — taking what you already wrote and holding it to a standard, the way an editor would, on every draft rather than the ones you remember to send.
"Hi — just following up on my last email re: the thing we discussed, let me know if your still interested and we can jump on a call?"
"Following up on the rollout timeline we discussed last week. If it is still useful, I have 20 minutes free on Thursday or Friday."
Fixed: your/you're · vague reference · hedging · house style
Catch the typos, the broken agreement and the sentence that lost its way halfway through. The unglamorous pass you skip when you are in a hurry.
The same argument, warmer. Or blunter. Or considerably more careful, because this one is going to the board rather than the newsletter.
Serial commas, sentence case, how you write dates, whether you are allowed to say “leverage”. The decisions nobody remembers but everybody notices.
Give it the style guide you already have — the real one, with your team's exceptions in it — and it holds every draft to that standard instead of a generic one.
The same job across a language boundary. 6 languages, English included — because rendering your English into better English is the same operation as rendering it into German.
English is on that list on purpose. Turning your English into better English is the same operation as turning it into German — which is why the feature is named for the job rather than the language.
Refine weaves a new idea into an existing draft without starting over — you thought of something after reading it. Re-write changes how the existing words read, not what they say. Different jobs, both worth having.
A Long Form module that turns raw customer quotes into testimonials. It shapes social proof; Re-write polishes prose. The two get confused because of an old name in the app, not because they overlap.
Paste anything you have already written. Get it back sounding like your company wrote it deliberately.
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