Digital Strategy

The Forecast

Marketing without math is gambling. Before you commit a budget, know what it can return — deterministic calculation, augmented by AI strategy.

Deterministic Math: Algorithmic calculation without AI
Strategic Insights: AI spots weak points in your funnel
Two Modes: Plan for Profit or Plan for Volume
Visualized Risks: See your loss zones immediately

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Simpler Context Engine

Input Data

Inputs: Product Price, Margin, CPC, Conv. Rate.

Generated Output

Projected Outcome Profitable

Spend

$2,400

Revenue

$8,100

ROAS

3.37x

AI Insight: "Your Conversion Rate (1.2%) is the bottleneck. Improving it to 1.8% would double your profit without increasing ad spend."

The Inputs

It's just 6 numbers.

Estimating ROI feels complex because most tools ask for data you don't have.

We stripped it down to the unit economics you already know (or can easily find). You don't need a degree in finance; you just need to know your product.

Product Price
Profit Margin
Est. CPC
Conversion Rate
Customer Lifetime Value
Creative Costs

Input Data

The Product

Price $150

Margin 65%

The Campaign

CPC $2.50

Creative $500

Conv. Rate 2.1%

The "True Value" Factors Crucial

LTV $800

% New 80%

SimplerWork calculates... PROFITABLE

The Strategy

One Engine. Two Goals.

Are you trying to protect your downside or scale your upside? Select your goal to get the right roadmap.

🛡️

Break-Even Analysis

"Can I afford to run ads?"

Output: We calculate the exact number of sales you need just to cover your creative costs and ad spend. Anything above this is profit.

🚀

Inventory Sell-Through

"How much to sell 2,000 units?"

Output: We reverse-engineer your funnel. Based on your conversion rate and CPC, we tell you exactly what budget is required to clear your stock.

Deterministic Math + AI Insight

We never let AI do the math. Large Language Models can sometimes get creative with numbers in ways that are hard to notice. We use code for the calculation and AI for the interpretation of results and strategic suggestions.

The Algorithm

> Calculating ROAS...
> Result: 2.1x
> Calculating Net Profit...
> Result: $450.00

The AI Analyst

💡

"Your ROI is positive, but your Conversion Rate (1.1%) is significantly below the industry average (2.5%).

Strategy: Pause ad scaling. Focus on improving your Landing Page copy first. That is your highest leverage activity."

The Module

One module. Two modes.

This is a planning tool, not an ad extra. It sits in Strategize & Plan alongside the strategy builder, because knowing what a campaign can return is what tells you whether to run it.

Calculate Campaign ROI

Math made easy. Calculate the profitability of your marketing campaigns before you commit the budget.

Runs in either mode

Inventory Sell-Through

If you need to sell 2,000 units this month, calculate exactly how much budget is required.

Break-Even Analysis

Find the exact Conversion Rate or CPC needed to cover your creative and product costs.

Secure your bottom line.

Run the numbers before you spend the budget.

Start Calculating Free

3-day free trial